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Quoting prominence according to Yahoo hunt: Why it’s an awful idea

Many people research the web to own some information and up coming utilize the amount of listings (“hits”) for each and every question to position this new cousin popularity of the latest topics. On 2011 Mutual Statistical Meetings (JSM), I experienced the ability to sit-in numerous conversations by the statisticians away from Yahoo or other higher Sites organizations. While i talked with many ones statisticians immediately following talks, it confirmed the things i got thought: it is a bad idea so you’re able to guess new rise in popularity of a person otherwise product according to research by the consequence of an on-line browse.

A situation research: Hot animals in place of burgers

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If i look for “hot dogs,” a search engine informs me you’ll find “on the twenty six,700,000 performance.” Basically look for “hamburgers,” I’ve found that there exists “on the 20,900,000 efficiency.” Not simply exactly how many results, but also the number of Websites looks choose “very hot animals” more than “hamburgers”. Could it possibly be good to summarize that scorching dogs are more preferred than just burgers? Read More

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